Build Rich Profiles About your Users
Start at registration, and follow them through the whole customer journey. With custom registration screens and progressive profiling plug-ins for in-service data gathering from end-users, you can build profiles that grow automatically when users sign up, look at merchandise, engage in loyalty programs, or pay for goods and services.
With rich identity data, organizations can roll out services and customer engagement programs with ease and speed, as well as integrating data from those programs into their Customer Profiles. Identity allows you to continue to build an understanding of your customers through the duration of their relationships with you.